advertising and promotion budget


advertising and promotion budget
сокр. A&P budget рекл. бюджет рекламы и продвижения [стимулирования продаж\]* (смета расходов фирмы на рекламу и стимулирование продаж ее товара; а также сумма средств, выделяемых на эти цели)
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Англо-русский экономический словарь.

Смотреть что такое "advertising and promotion budget" в других словарях:

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Promotion (marketing) — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Budget — For the rental car company, see Budget Rent a Car. For the car insurance company Budget, see Budget Group of Companies. A budget (from old French bougette, purse) is a financial plan and a list of all planned expenses and revenues. It is a plan… …   Wikipedia

  • promotion */*/*/ — UK [prəˈməʊʃ(ə)n] / US [prəˈmoʊʃ(ə)n] noun Word forms promotion : singular promotion plural promotions 1) [countable/uncountable] a move to a higher level in a company, institution, or sport We try to fill our executive positions by promotion… …   English dictionary

  • promotion — pro|mo|tion [ prə mouʃn ] noun *** 1. ) count or uncount a move to a higher level in a company, institution, or sport: We try to fill our executive positions by promotion from within. get/win/gain promotion: His number one objective is to get a… …   Usage of the words and phrases in modern English

  • Food and Drug Administration — FDA redirects here. For other uses, see FDA (disambiguation). Food and Drug Administration Agency overview Formed 1906 …   Wikipedia

  • U.S. Food and Drug Administration — Infobox Government agency agency name = Food and Drug Administration parent agency = logo width = 200px logo caption = FDA Logo formed = 1906 [cite web|url=http://www.fda.gov/centennial/|title=FDA Centennial 1906 2006|accessdate=2008 09… …   Wikipedia

  • Health and Disease — ▪ 2009 Introduction Food and Drug Safety.       In 2008 the contamination of infant formula and related dairy products with melamine in China led to widespread health problems in children, including urinary problems and possible renal tube… …   Universalium

  • Promotional Budget — A specified amount of money set aside to promote a business or organization s products or beliefs. Promotional budgets are created to anticipate the essential costs associated with growing a business or maintaining a brand name. The budget is… …   Investment dictionary

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

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